Blogs#fashionare more and more numerous on the Web. Some bloggers have managed over the years to become as influential as fashion journalists, and are pillars of strategy relations brands, such as the French Betty and her eponymous blog “Le Blog de Betty” or the Italian Chiara Ferragni of “The Blond Salad”. 



But then, how can young enthusiasts who have just created their blogs acquire readers and attract the interest of brands? Today I offer you 10 tips to make your blog an influential fashion blog.

 

1) Take care of the web design of your blog

If you want to become an influential blogger, your blog must in some way become a brand: you must therefore create a visual identity in your image which you will use for the web design of your blog, but also on your accounts on social networks, as well as only on your email signature and any other communication medium. It is essential that the layout is neat and that your blog is organized with different pages for each category such as “Trends”, “My looks”, “Good deals”, etc. so that your readers can find their way around it. better.

2) Write quality articles

The content of your articles must be careful:

  • Deal with interesting topics and of course concerning fashion.
  • Come up with catchy item names. Avoid titles like “The Look of Tuesday 15/09”, it’s not punchy enough and it doesn’t reflect your personality.
  • Show yourself close to your readers; you must become their good friend: jokes, confidence, fun…
  • Of course, pay attention to syntax and spelling... and also to#style: it is a guarantee of credibility for brands. If writing is not your strong point, get help.

3) Post regularly

To retain readers, you must produce articles at least 2 to 3 times a week. Long slow periods will reduce your visibility, while your blog should become a reflex for readers.

4) Favor the favorite content of fashion blog readers

Certain articles create more traffic on fashion blogs and bring you more visibility on the web. Especially :

  • Looks: Readers love this content: they look for ideas that will inspire them on a daily basis for their style.
  • Tutorials: With the explosion of YouTubers, tutorials have gained importance: Do It Yourself, testing beauty products, hairstyles, and makeup. Readers look for advice online and often make these kinds of requests.
  • Good tips: A new store opening, an exceptional promotion, your favorite hairdresser... You will thus arouse the interest of the public in your city, and local merchants will not hesitate to ask you to present their services to you, or even to you. Has it been tested?

5) Take care of the photos

To present your looks, especially no photos in front of your mirror. Try to take photos outdoors, in beautiful locations, with natural poses, and don't forget to capture the details of your outfit: jewelry, shoes... A good camera or a photographer friend is often invaluable.

6) Register on Hello Coton

Hello, Coton is the social network for women's blogs. It is important to register to gain visibility among your core target: you can add friends, and publish news, and your blog posts are automatically relayed.

7) 1.2.3 Instagram!

Your presence on social networks is of course essential and in particular on Instagram. Fashion photos are very popular on this social network: by posting your looks, and your new purchases with appropriate hashtags like “ #luxury", " fashion ", " #fashion“, “style”… and by mentioning brand names (@…), you will obtain many likes as well as many subscribers and therefore potential new readers of your blog.

8) Make yourself known to local PR agencies

You've been blogging regularly for almost 6 months, you're starting to have a significant number of visits and you still haven't been contacted by PR agencies in your region? Don't panic, some agencies rely on their acquired influencers. So it's time to show them that you exist: write them a brief introductory email with of course a link to your site, indicating your number of monthly readers!

9) Meet brands

Before asking you for a collaboration, big brands generally wait for smaller brands to trust you. Contact them to get started, for example by offering to organize a competition on your blog.

10) In the case of foreign readers…

Thanks to statistical analysis tools, you can know in which countries your blog is read. If you gain more and more readers in foreign countries, it is important to translate your articles, at least into English, in order to gain visibility in these new potential markets. In this case, choose your translator carefully!